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SOURCE: PIF Apparel
Pay It Forward (PIF) Apparel successfully recruits role models to use their social media influence to donate shirts to children in need around the world by teaming up with Planet Aid.
Toledo, OH (PRWEB) January 11, 2013
This week Pay It Forward (PIF) Apparel finalized its chari-tee donation campaign by making a contribution of 200 brand new t-shirts to Planet Aid. In December, PIF Apparel started a social media campaign in which it committed to donating one t-shirt for every new Facebook fan that they received. With a limit of 200 shirts, and a great response from their customers, the company quickly reached its goal and has now decided to donate all of the brand new shirts to Planet Aid.
Planet Aid is a 501(c)3 nonprofit organization that collects and recycles used clothing and shoes to protect the environment and support sustainable development in impoverished communities around the world. The organization has been around since 1997 and now has developmental programs in 14 countries.
“Planet Aid’s model is extremely efficient and helps people all around the world obtain much needed clothing. It was a no brainer for us to select them as the recipient of our shirt donations.” stated PIF founder Matthew Moses.
PIF Apparel launched a website back in August to raise money and awareness for various non-profit organizations through its line of inspirational t-shirts. The company targets a group that it refers to as Generation Give, which are charitably minded millennials looking to make a difference with their everyday purchases. “Generation Give” relies heavily on social media to share information, which is why PIF decided to give them the opportunity to make use their social media influence to make a difference.
Encouraging others to pay it forward for what they believe in is really just the tip of the iceberg for PIF Apparel. 25% of every tee that is sold on their website is donated directly to a non-profit partner. Pay It Forward currently has 12 major non-profits listed on their website that are eligible to receive donations throughout 2013, as long as the NPOs maintain a 3 or 4 star financial rating with Charity Navigator, the nation’s largest non-profit evaluator.
Pay It Forward also puts a major emphasis on teaching its customers to support non-profits that use donations responsibly. The idea behind having a financial vetting process for their charity partners comes from Pay It Forward’s commitment to impact positive world change more efficiently; a task they hope to successful tackle by getting more donations directly to the various causes they are promoting.
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