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SOURCE Kraft Foods Group, Inc.
"Kids vs. Pros Playground Throwdown" to Feature Desktop Game, Sweepstakes and National Televised Event
NORTHFIELD, Ill., Sept. 26, 2013 /PRNewswire/ -- Capri Sun Roarin' Waters, a refreshing low-calorie flavored water beverage, is offering kids a chance to compete against their sports and entertainment heroes in the "Kids vs. Pros Playground Throwdown," a national promotion launching today. The campaign invites kids to go head-to-head against WWE® Superstar John Cena, baseball pro David Ortiz, champion gymnast Gabby Douglas and basketball star Stephen Curry in a number of fun ways - including a nationally televised playground competition.
Now through Dec. 31, specially marked packages of Capri Sun Roarin' Waters feature codes that unlock a free online game at www.caprisun.com/KVP. Players can thumb wrestle with John Cena, walk the beam against Gabby Douglas, swing for the fences against David Ortiz and shoot to score against Stephen Curry. The site also includes a sweepstakes with hundreds of prizes that include autographed swag and Grand Prize trips to compete against the pros in an epic field day. The finale playground event will take place in early 2014 and will be televised nationwide. Capri Sun Roarin' Waters will support the promotion through a television and social-media campaign featuring the Pros preparing for the Playground Throwdown.
"We know kids are fearless when it comes to competition, even if it means competing against some of the world's best athletes," said Greg Guidotti, Senior Director of Ready-to-Drink Beverages for Kraft. "Capri Sun Roarin' Waters is delivering a once-in-a-lifetime opportunity for kids to compete against their heroes on their own turf. So we're laying out the challenge to our Capri Sun fans…enter a kid, come out a victor!"
Parents and kids can learn more about the Kids vs. Pros sweepstakes, the free online game and the Playground Throwdown at www.caprisun.com/KVP.
Capri Sun Roarin' Waters is a refreshing low-calorie flavored water beverage the way kids want it. It contains 30 calories per serving, with no artificial colors or flavors, and is available in six great flavors: Berry, Fruit Punch , Grape, Strawberry Kiwi, Tropical Fruit, Wild Cherry.
QUOTES FROM THE PROS
David Ortiz: "I love a little friendly competition, so I'm excited about the Capri Sun Playground Throwdown. I am also proud to be part of Team Pros because we are used to winning and are ready to play hard!"
John Cena: "Being a WWE Superstar, I face tough competition each and every day, so I'm prepared to join David, Stephen and Gabby on Team Pros in the Capri Sun Playground Throwdown. Team Kids better be ready!"
Stephen Curry: "I spent a lot of time on the playground as a kid so I think I'm ready for anything the kids can throw my way at the Capri Sun Playground Throwdown. It's going to be fierce competition out there, but I'm confident in my team's ability to bring home a win."
Gabrielle Douglas: "Being a champion gymnast requires an intense training schedule, but it's definitely going to take all I've got to prepare for the Capri Sun Playground Throwdown. Team Pros is definitely in it to win it though, and I think we're going to give Team Kids a run for their money."
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
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