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SOURCE Prevention Magazine
NEW YORK, Sept. 30, 2013 /PRNewswire/ -- Prevention magazine, the nation's leading healthy lifestyle magazine, and Unconventional Partners (UP), a TV, branded content, and mobile production company, announced today a partnership for a half-hour television special, "Love Your Whole Life," to premiere in January 2014.
The "Love Your Whole Life" special, a co-production between Prevention and Unconventional Partners, will be based on the magazine's January 2014 "Best Year Ever" editorial franchise. Editors, experts, and contributors will discuss a variety of topics tied to Prevention pillars, including health, food, nutrition, fitness, beauty, and sleep.
The broadcast special will additionally include a behind-the-scenes look at Prevention's R3 Summit, the brand's premier, signature event taking place in Austin, TX the weekend of October 25-26, 2013. The first-year event brings together the leading minds in health and wellness to help readers transform their lives with the latest health, nutrition, fitness, mind-body and beauty breakthroughs.
Julie Moran, host of Lifetime Television's, "The Balancing Act," and correspondent for Access Hollywood, will host the half-hour special.
Prevention and Unconventional Partners will additionally team up for a cross-promotional, integrated sales opportunity for new, exciting, and relevant advertisers.
"Bringing Prevention's 'Love Your Whole Life' message to a new medium is a great milestone and will enable advertisers to connect with our audience of upscale, active baby boomers in a completely new way," said Lori Burgess, Publisher, Prevention. "The broadcast special will show a new aspect of Prevention's personality and provide our sponsors with the opportunity to reach our 16 million engaged consumers through many touchpoints, including broadcast, print, digital and mobile."
Unconventional Partners (www.unconventionalpartners.com), part of the Y&R Spark Plug program, is comprised of a team of experienced unconventional thinkers in television, mobile, digital programming, development, production, marketing and syndication, who have successfully taken magazine and digital brands to television multiple times. The company has its business office at Young & Rubicam as well as a production loft in NYC with additional production offices in Los Angeles and Las Vegas.
"Partnering with Prevention allows us to take one of the most revered brands in healthy living to TV at a time when every American is concerned about being and remaining healthy and have the goal to make 2014 the best year ever," said Michael Kelley, Co-founder and Partner of Unconventional Partners. "We think this is the beginning of a successful journey into a new platform for one of the largest media brands in the country."
The "Love Your Whole Life" broadcast special is anticipated to be cleared in 80 percent of country, including major markets of New York, Los Angeles, and Chicago, reaching more than 130 stations in total.
Prevention is the nation's leading healthy lifestyle brand, with a U.S. magazine audience of 8.7 million readers, representation in 16 countries worldwide, and a top digital destination http://www.prevention.com that has more than 6 million unique visitors and 38 million page views per month. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs. Prevention's Twitter handle is @PreventionMag and Prevention can be found on Facebook at http://www.facebook.com/preventionmagazine. Prevention magazine and its apps are available on the iPhone and iPad.
About Unconventional Partners
Unconventional Partners (www.unconventionalpartners.com), part of the Y&R Spark Plug program, is comprised of a team of experienced unconventional thinkers in television, mobile, and digital programming, development, production, marketing and syndication, who build social and video-based, multi-platform consumer experiences for multiple brands to participate. The company sits at the Young & Rubicam offices in NYC, with additional production offices in New York, Los Angeles and Las Vegas.
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