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SOURCE Thought Development
CMT Selects the ON-AIR Pro™ Creative Workflow Tracking System
LOS ANGELES, Oct. 15, 2013 /PRNewswire/ -- Thought Development Corp., developer of the leading workflow management system for the media promotions industry, announced today that CMT, a Viacom Networks channel, has licensed ON-AIR Pro™ to manage the network's promo-production workflow tracking and process management.
The ON-AIR Pro™ system will streamline workflow processes and facilitate efficient, effective collaboration across the CMT creative project management teams. The CMT network is the third Viacom channel to license ON-AIR Pro™, along with BET and Comedy Central.
"ON-AIR Pro™ will provide an integrated and standardized system that will support our processes across all of our creative workgroups," says Lindsay Lapinski – Director of Production, CMT.
"We are excited to work with CMT," commented Jonathan Mickelson, Chief Technical Officer, Thought Development. "ON-AIR Pro™ will integrate their on-air and their off-air marketing effects into one tool, and help reduce manual tracking of critical metadata."
ON-AIR Pro™ is a feature-rich, system designed to manage on-air production processes in media promotions. It is flexibly structured so it will parallel the processes of the entire workflow. The system supports the activities of program schedulers, media planners, creative directors, producers, editors, post-schedulers, librarians, and managers.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
About Thought Development Corp.:
With over 15 years experience in streamlining Broadcast, Cable, Film, and Gaming Marketing, Thought Development is the premier developer of workflow systems for the media promotions industry. The company's flagship product, ON-AIR Pro™ is designed to flexibly manage the complete on-air promotion process, and is the leading creative workflow tracking system developed exclusively for entertainment marketing. For additional information about Thought Development and its flagship product, ON-AIR Pro™, or to schedule a demonstration call (+1) 818.781.7887 or visit our website http://www.thought-dev.com
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