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SOURCE Global Experience Specialists
Agreement includes MAGIC Marketplace, Project, ENK portfolio of shows, Licensing Expo and Brand Licensing Europe
LAS VEGAS, Oct. 30, 2013 /PRNewswire/ -- Global Experience Specialists (GES), a leading global provider of exhibition, event and entertainment experiences, announced that Advanstar has selected GES as its official services provider through 2018. The new five year agreement includes 22 shows per year.
GES has partnered with Advanstar to produce the biannual MAGIC Market Week for more than 20 years, as well as Brand Licensing Europe and the ENK portfolio of fashion shows, including Fashion Coterie, Sole Commerce, TMRW, Accessorie Circuit, Intermezzo Collections, Children's Club and ENK Vegas. In addition to these shows, which are all included in the new contact, GES was also selected to produce Licensing Expo U.S. and the Project show. Many of these shows are held twice each year.
"Advanstar has enjoyed a long and successful partnership with GES and we were very impressed with GES' focus on innovation," said Advanstar CEO Joe Loggia. "GES brought creative solutions and new ideas to our portfolio of events."
Advanstar and its exhibitors will benefit from GES' easy-to-use technology including GES ConnectSM, Interactive VenueSM and Expresso® and will have the opportunity to contribute to other innovative tools currently in development.
"We couldn't be more pleased that after an extensive bid process, Advanstar has chosen to entrust its shows to us, including the addition of the Licensing Expo and the Project show," said GES President Steve Moster. "Our team is passionate about working with our clients to develop innovative products and technology that substantially improve their shows."
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services-all with an unrivaled global reach. GES partners with leading shows and brands, including MAGIC Market Week, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L'Oreal, Warner Bros., and Simon Property Group. GES' National Servicenter?has been recognized with certification under the J.D. Power and Associates Certified Call Center Program?for the past five years, and for the fourth year in a row, Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information, visit ges.com or the GES blog at defyingconvention.ges.com.
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