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PORTLAND, Ore., Nov. 4, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced media innovation leader Caroline Horner has joined the company as Senior Vice President of Product Innovation.
With over 25 years of experience in leading advertisers and ad agencies, Horner will help Rentrak extend its lead in high quality new product innovation around existing databases.
Horner most recently served as Managing Partner, Director of Advanced Segmentations and Analytics of GroupM where she helped agencies apply data driven marketing strategies. Prior to that, she was Vice President of Advanced Advertising Solutions at Dish Network where she worked with Rentrak and was the chief architect in creating a number of new products and television services.
"On behalf of Rentrak's executive management team and shareholders, we are excited to bring in an individual with a breadth of knowledge both as a client and a practitioner of big data," said Rentrak's Executive Vice President of IT & Chief Information Officer Amir Yazdani. "Caroline is a talented and seasoned viewer measurement veteran and we are excited to have her join our team. Her experience in measurement strategies will allow us to make our insights more accessible for agencies, advertisers and networks, as well as bridge the gap between advertising theory and performance."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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