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SOURCE SportsFan Retailer
ALPHARETTA, Ga., Dec. 11, 2013 /PRNewswire/ -- Earlier this week, Super Bowl Committee CEO Al Kelly announced that tailgating will not be allowed at MetLife Stadium for Super Bowl XLVIII, which will be held Feb. 2, 2014.
Such a decision alienates tailgaters and, further, instigates a huge financial impact on local retailers and other businesses, says Jamar Laster, founding editor of SportsFan Retailer magazine, a business-to-business publication canvassing the sports licensed product and tailgating markets.
"Tailgating is a $20 billion industry, and tailgaters are among the most loyal classification of fans, regardless of sport," Laster says. "Not allowing tailgating at what is routinely cited as the most-watched annual sporting event in the world not only has an impact on the tailgating industry, but also could alienate fans, many of whom dedicate large amounts of disposable income to tailgating, buying sports licensed products and patronizing local businesses."
According to the 24th annual Weber GrillWatch Survey, commissioned by Weber-Stephen Products LLC, tailgaters listed grills, coolers, food, chairs and alcoholic beverages as the Top 5 products that were necessities at tailgating parties. These types of events ranked as the fourth most-popular locations at which to grill away from home. Also, according to the survey, grill owners spend an average of $122 for food and drinks at tailgating parties, a number that is sure to dwindle on the upcoming Super Bowl Sunday. The Super Bowl will attract 80,000 ticketholders for the Sunday event. Even if only half that number of fans were allowed to tailgate, it would generate upwards of $4 million in revenue to be shared by area retailers and fan shops.
"The NFL is banning two of the top five products that most tailgaters associate with traditional tailgating," Laster says. "So while the NFL states that tailgating technically is not banned per se, traditional tailgaters will say otherwise. Furthermore, by confining fans who are able to park at MetLife Stadium's facilities to only the boundaries of one of the 13,000 parking spaces available, the NFL is further limiting the social aspect of tailgating, thus diminishing what has become a pregame pastime and anticipated act of congregation in its own right.
Laster also says it's only logical for tailgaters to wonder if the ban is indicative of a more wide-ranging plan being contemplated by the NFL.
"I think it's only natural for tailgaters to now wonder if the NFL is laying the groundwork for similar rules to be enacted not only at the Super Bowl, but at all NFL sporting events in the near future. It sounds questionable, but given a tailgating ban at the most-watched sporting event in the world, can we really assume it's not a possibility?"
About SportsFan Retailer:
SportsFan Retailer is a business-to-business magazine published by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, producing over 65 tradeshows and conference events per year connecting over 335,000 buyers and sellers across nine diversified end-markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military. SportsFan Retailer is the first business-to-business magazine for sports licensed product and tailgating retailers. The magazine provides readers with industry trends and tips, statistics new product information and more.
SportsFan Retailer magazine
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