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SOURCE Entrepreneur Press
IRVINE, Calif., Jan. 15, 2014 /PRNewswire/ -- Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant. According to direct mail marketing specialist Craig Simpson, embracing this viewpoint is a mistake.
"The truth is, more commerce and wealth is created by direct mail than any other media," says Simpson in his new book, The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign (Entrepreneur Press 2014) with Dan S. Kennedy.
Simpson claims that while there may be 3.3 billion searches on Google each day (and thousands, in many cases, can return millions of results for each) there are three simple things Google doesn't do that a successful direct mail campaign does:
Dan S. Kennedy is a strategic advisor, consultant, business coach who directly influences more than one million business owners annually. He is the author of the popular No B.S. book series from Entrepreneur Press.
Craig Simpson has managed thousands of direct mail campaigns and has grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., an Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail.
Their new book The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making, Direct-Mail Campaign is available at all fine book retailers.
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