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--Alabama-Based Agency Utilizes Rentrak's TV Ratings Currency--
PORTLAND, Ore., Jan. 23, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Ad4! Group advertising agency.
The new agreement will allow Ad4! Group to benefit from Rentrak's local TV currency by gaining insight into consumers' viewing habits to make effective advertising decisions for its clients.
"Ad4! Group is honored to be the first full-service agency in Northern Alabama to use Rentrak's advanced television metrics," said Ad4! Group Principal Felica Sparks. "Rentrak ratings, which includes daily demography, are a far superior approach to TV audience measurement than paper diaries. Utilizing Rentrak gives us meaningful insights into TV viewers and allows us to provide actionable viewing information to our clients, on par with web analytics."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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