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SOURCE Botran Rums
Elite rum brand announces alliance with Estefan
MIAMI, Feb. 5, 2014 /PRNewswire/ -- 19-time GRAMMY® Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran® Rum, today announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio's appreciation for tradition aligns with the values Botran® Rum has held in such high regard for nearly 75 years. Through this association, Estefan will lead a multi-channel marketing campaign through the US with the mantra "The Night Begins with Botran."
The campaign furthers the sentiment that Botran® Rum perfectly complements life's most memorable moments. Known for his quality productions and fine taste, Emilio has once again discovered another element in Botran® Rum to enhance our cherished experiences. The acclaimed industry icon has expressed his respect for the deeply rooted tradition that the Botran® family has committed itself to.
"Personally, I understand what it means to take great pride in what you produce, I have the utmost respect for the product that Botran® creates. This relationship provides a platform for me to introduce a product that I truly enjoy to everyone around the world," says Emilio Estefan. "Initially, I was drawn in by the distinctive flavors found in this aged rum. I feel it complements our most exciting moments. Once I learned about the brand's history and their unique production method, I was convinced this would be a great alliance."
Botran® Rums have been the production of a storied Guatemalan family distillery since 1939. The time-honored process the Botran® family members have committed themselves to continues to produce the most treasured rum of their home country. The appreciation for Botran® Rum extends globally, reaching across Europe, the Caribbean, Mexico, Central and South America.
"As a premiere Latin artist, tastemaker and global icon, Emilio embodies what our brand stands for - a commitment to heritage, tradition and a passion for fine taste. This relationship will allow us to blend together two brands with the same passion for production," said Roberto Garcia Botran, president and CEO for Botran® Rum.
The first official kick-off event showcasing Emilio as the new face of the brand will take place during the Food Network South Beach Wine & Food Festival's Botran's Medianoches & Mixology presented by Smithfield hosted by Anne Burrell and Emilio Estefan on February 21, 2014 at Wynwood Walls.
To download high-quality footage, please click here, and select "Botran Finals" folder:
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About Botran® Rums
The Botran® family has been the creator of premium rums in Guatemala for more than six decades, with uncompromising dedication to quality. In 1939, five brothers from Burgos, Spain, settled in Guatemala and began using the one-of-a-kind Solera System aging process. With this method, the rums are aged in white oak barrels, new and charred, which previously held American Whiskey, aged Sherry Wines and finally, are placed in Port barrels. This aging system works in harmony with the concentrated sugar cane juice extracted from sugar cane harvested from the family's very own cane fields. It is Botran®'s use of this pure sugar extract as opposed to molasses that yields rums with bold, intricate flavors. The Botran® portfolio includes the Reserva, aged up to 15 years, the Solera 1893, aged up to 18 years, and the Botran® Reserva Blanca aged 3 years. Botran® Rums are synonymous with Mojitos and rum and Cokes, among other rum-inspired cocktails. However, it is the powerful flavors that encourage the rums to be enjoyed alone as a sipping rum, that set Botran® apart.
About Emilio Estefan:
Emilio Estefan has achieved incredible success throughout his career, boasting more than 30 years of industry-leading achievements, including a star on the Hollywood Walk of Fame, induction into the Songwriters Hall of Fame and 19 Grammy Awards, including Producer of the Year. He is currently second vice chair to the Commission for the National Museum of the American Latino, a committee created in efforts to establish the first National Museum of the American Latino. His television production credits include the Latin Grammy's, The Hispanic Heritage Awards, producing music for the Super Bowl and Olympic ceremonies, as well as high-profile music events for HBO and Showtime. In 2008, Emilio produced and directed his first full-length critically acclaimed documentary film, 90 Millas, based on the pioneers and history of Cuban music. Estefan Enterprises, Inc. is a multimedia entertainment company that consists of songwriting, record production, talent management, television and motion picture production, ownership and management of seven restaurants, two hotels and is the first Cuban-American minority owner of a major NFL franchise, the Miami Dolphins.
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