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SOURCE Image Unlimited Communications
Boston PR Agency Will Launch Theatre's 100-Year Anniversary Campaign
BOSTON, Feb. 12, 2014 /PRNewswire/ -- The Wilbur, Boston, Massachusetts's premier music and comedy venue located in the historic Theatre District, has selected Image Unlimited Communications, Boston's leading public relations and integrated marketing communications agency, as its new public relations partner. Image Unlimited will work with The Wilbur in creating a campaign around the theatre's 100-year anniversary celebration.
"We are thrilled to announce IUC as our new communications partner," said Bill Blumenreich, CEO and owner of The Wilbur. "As we enter our 100th year, we wanted to generate excitement around our anniversary through a dedicated PR campaign that would have Boston talking for years to come. With creativity and a strong track record in developing some of Boston's most memorable campaigns, IUC fit the bill and much more," explained Blumenreich.
The Wilbur was built in 1914 by the Shubert Brothers who named it for their friend and theatre manager A.L. Wilbur. It was designed by architect Clarence Blackhall and is renowned for its architectural individuality, grace and refinement. Over its 100-year history, The Wilbur has hosted many pre-Broadway world premiers, among them "Our Town," "A Streetcar Named Desire," "The Miracle Worker," and "Long Day's Journey Into Night." International stars who have appeared on the stage include Marlon Brando, Ann Brancroft, Kirk Douglas, Patricia Neal, Charleton Heston, Montgomery Clift, Henry Fonda, Carol Channing and Jason Robards.
Being generally closed over the last few decades, The Wilbur was bought and revitalized in 2007 by Blumenreich, the former owner of the popular comedy club chain, The Comedy Connection in Massachusetts. Since re-opening the theater to the public six years ago, Blumenreich has created over 100 new jobs and reintroduced The Wilbur as a first-class venue, offering a more intimate experience for watching internationally acclaimed musicians and comedians.
Today, as it gets ready to celebrate 100 years in business, The Wilbur boasts the best of the best in music and comedy including musical artists like Boyz II Men, Lauryn Hill, Lyle Lovett and Smokey Robinson, as well as comedians like Louis CK, Rosie O'Donnell, Aziz Ansari, Jim Belushi and Tracy Morgan.
"IUC is pleased to be joining Bill and his team in generating excitement around the 100-year anniversary of The Wilbur," said Shannon Igoe, Director of Agency Accounts at Image Unlimited Communications. "In an era where theatres like The Wilbur are closing across the country, it is important that we celebrate its vibrant history and its contributions to entertainment and culture in Boston. By executing a strategic and thoughtful campaign, we hope to not only generate buzz, but to educate and bring new light to the importance of theatres such as The Wilbur."
About The Wilbur
Celebrating 100 years, The Wilbur, nestled in Boston's historic Theatre District, is the premiere destination for comedy and music in Boston, MA. Built in 1914 by The Shubert Brothers, The Wilbur opened in 1915 and was named for The Shubert Theatre's manager A.L. Wilbur. Recently revitalized by former Comedy Connection owner Bill Blumenreich in July of 2008, The Wilbur has become a first-class venue showcasing A-list comedians and musicians. A Comedy Central verified venue, the theater has attracted the best of the best in comedy including Aziz Ansari, Louis CK, Kevin Hart, Katt Williams and Jim Gaffigan. They also boast award-winning musicians from all genres such as Boyz II Men, Lauryn Hill, Lyle Lovitt and Smoky Robinson. Offering an intimate show setting, The Wilbur provides the perfect environment for enjoying comedy sensations and chart topping artists in the heart of Boston's historic Theater District.
The Wilbur is located at 246 Tremont Street in Boston, MA. For more information, please visit www.thewilbur.com, or call 617.248.9700.
About Image Unlimited Communications
Image Unlimited Communications is a public relations and marketing agency located in Boston, MA. For more information please visit www.imageunlimitedcommunications.com
Image Unlimited Communications, Ltd.
P. 617.423.4624 C. 617.549.0171
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