Vacation Rental Company Leveraging Emotions and Memories for Branding With New Official Company Song: "The Outer Banks and You" - CW15 - OMAHA

Vacation Rental Company Leveraging Emotions and Memories for Branding With New Official Company Song: "The Outer Banks and You"

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SOURCE Southern Shores Realty

Southern Shores Realty obtains exclusive license to the song "The Outer Banks and You", written by James Trent of Lynchburg, VA and Howie Moscovitch of Nashville, TN

OUTER BANKS, N.C., May 1, 2014 /PRNewswire/ -- Southern Shores Realty is proud to announce an official, exclusive usage license on the song "The Outer Banks and You" by its own vacationer/songwriter James Trent and cowriter Howie Moscovitch. The license comes after Trent submitted his track via Facebook to the company and the ensuing YouTube video exploded in popularity shortly thereafter.

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Southern Shores Realty is excited to announce exclusive rights to the song and its intention to integrate it with marketing and branding agendas.  "It really strikes an emotional chord for anyone who's vacationed to the Outer Banks before and those who live here... we're excited to build it into our marketing campaigns and stir up the readiness to get back to the beach," says Robert Kissell, Internet Marketing Specialist for Southern Shores Realty.

James Trent (songwriter and artist) is a vacationing guest of Southern Shores Realty.  He is pleased his song is gaining recognition and plans to donate his proceeds from the license to SongwritingWith:Soldiers, a nonprofit organization who pairs returning active duty soldiers and veterans with songwriters to help them adjust to returning home and create songs about personal experiences in combat.

"It's a win, win, win for everybody involved," states Mike Stone, Vice President of Southern Shores Realty.  "Jamie gets his fantastic work recognized, a nonprofit grows, and the world can savor the wonders of the Outer Banks even more." 

Click here for more information that includes the original "The Outer Banks and You" YouTube video and where to download "The Outer Banks and You" song.

About Southern Shores Realty:

Southern Shores Realty is the longest operating vacation rental company on the Outer Banks of North Carolina.  They have been serving the Outer Banks since 1947 and represent over 600 Outer Banks vacation rental homes. Visit or call 1.800.334.1000 today to start making your own Outer Banks vacation memories.

Media Contact: Karen Haley,? 252.261.2000 x301

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