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SOURCE LEGO KidsFest
New activities, popular favorites featured in interactive event running June 27-29
WEST HARTFORD, Conn., May 5, 2014 /PRNewswire/ -- LEGO® KidsFest brings its one-of-a-kind, interactive extravaganza for the first time from June 27 – 29 to Atlanta's Cobb Galleria Centre.
The award-winning LEGO KidsFest is a traveling extravaganza featuring three acres and dozens of hands-on building, creative experiences and one-of-a-kind activities. Children of all ages and builders of all skills and levels are welcome. The show only makes seven North American appearances this year.
Show-goers can enjoy the LEGO Model Museum, the LEGO Master Builder Academy, LEGO Chima, Art Gallery, LEGO Friends, LEGO Star Wars™ Race Ramps, Creation Nation, Construction Zone, LEGO DUPLO®, LEGO Retail store and LEGO KidsFest Marketplace, the Big Brick Pile, LEGO Ninjago, LEGO Mindstorms, Disney Princess and more.
LEGO KidsFest tickets are $22 for adults and $20 for children and can be purchased online at http://www.legokidsfest.com.
The LEGO KidsFest 2014 tour stops include Raleigh, NC (Feb. 28 – March 2), Novi/Detroit, MI (April 25 – 27), Calgary, AB, Canada (May 16 - 18), Atlanta, GA (June 27 – 29), Dallas, TX (Aug. 29 – 31), Richmond, VA (Oct. 3 – 5) and Indianapolis, IN (Nov. 7 – 9).
On tour since 2009, previous LEGO KidsFest tour stops have included major cities such as Chicago, Boston, San Jose, Cleveland, Richmond, Houston, Phoenix and more. Tickets generally sell out and attendance averages 27,000 visitors at each venue.
Last year, Event Marketer Magazine awarded the Best Proprietary Event to LIFE Marketing & Events, the company that runs the LEGO KidsFest tour. Event Marketer is the organization of record for the event marketing industry.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit the virtual LEGO world at www.LEGO.com
LEGO, the LEGO logo, and DUPLO, are trademarks of the LEGO Group. © 2014 The LEGO Group.
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