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SOURCE Sun Products Corporation
Lifestyle Expert Jordan Reid and Snuggle Bear Host Six-Part Series Featuring Creative Ideas to Boost Home and Family with New Snuggle Scent Boosters™
WILTON, Conn., May 6, 2014 /PRNewswire/ -- Spring is the perfect season to snuggle, sniff, smile and get back in touch with all five of your senses. And today, new Snuggle Scent Boosters™ is launching a new national broadcast series integration with The Better Show, in partnership with Meredith Video Studios. The six-part series, titled "Smell the Snifference™," will inspire moms with creative ideas and practical advice designed to educate, delight and excite.
Hosted by author, blogger and lifestyle expert Jordan Reid, and featuring beloved Snuggle® brand icon Snuggle Bear, "Smell the Snifference" covers such mom-relevant topics as enhancing your family's senses and mood in your home, making the connection between scent and emotion, and creating a Mother's Day that is all about boosting mom's mood. It even offers an exclusive, behind-the-scenes peek at the innovation behind new Snuggle Scent Boosters at the Snuggle research and development lab.
"All moms want to create a home that's happy, energized and running smoothly – and that's particularly important during spring as the number of kids' activities multiply and we head into the end-of-school home stretch," said Jordan Reid. "It's really important to understand how your senses – particularly the sense of smell – can boost the mood in your home and family. 'Smell the Snifference' serves this up in an easy, fun and accessible way."
New Snuggle Scent Boosters gives laundry a boost of freshness with an innovative convenient single pac. The pac infuses clothes with a long-lasting scent that gives a delightful boost to your laundry routine and lingers in your folded clothes for weeks. They are easy to use, with no mess, measuring or spills. Simply toss a pac into the washer drum before adding laundry, then add detergent and Snuggle® liquid fabric softener as you normally would. Snuggle Scent Boosters dissolve completely in all water temperatures and can be used with all types of fabrics including active wear and sleepwear.
"Snuggle and The Better Show want to give mom a big boost by providing easy and creative ideas to help manage her home, family and self," said Bibie Wu, Vice President of Marketing, Snuggle. "And we're starting in the laundry room with Snuggle Scent Boosters. This innovative new product offers a combination of convenience, long-lasting freshness and sensorial delight that makes doing laundry an absolute pleasure."
Snuggle Scent Boosters are available in two scents – Lavender Joy and Blue Iris Bliss™ – in the laundry aisle at retail outlets nationwide, in sizes ranging from 20- to 56-count for suggested retail prices from $3.99 to $7.99.
"Smell the Snifference" can be viewed on The Better Show (check local listings), every Tuesday and Thursday through May 22. Tune in to check out each of these segments along with a handy laundry tip from Jordan Reid:
As a leader in the fabric conditioning category for more than 30 years, Snuggle® has provided the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson's Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and scent boosters. Snuggle is manufactured by The Sun Products Corporation and is available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual net sales of approximately $2 billion, the Company's portfolio of products are sold under well-known brands that include all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.
About Meredith Video Studios and The Better Show
Meredith Video Studios is the Branded Entertainment division within Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving American women. Meredith Video Studios uses its media platforms, including The Better Show, to give consumers content they desire and to deliver the messages of its advertising and marketing partners. Now in its seventh season, The Better Show ranks No. 1 or 2 in its time period in numerous markets, and has experienced a 22% increase season-to-date in NSI C3 viewership nationally. The Better Show currently airs every weekday in more than 155 markets reaching 75 percent of U.S. television households, including New York, Los Angeles, Philadelphia and Boston.
The Better Show (http://better.tv) is a contemporary information-talk show leveraging expertise from Meredith's expansive content portfolio, including Better Homes and Gardens, Parents, Family Circle, Allrecipes, More and Fitness magazines. It offers a great mix of editorial and branded entertainment segments, celebrity interviews and food, beauty, fashion and DIY-related content.
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