US Sweepstakes Launches New Self-Serve, Build Your Own Sweepstakes Product for Web, Social and Mobile - CW15 - OMAHA

US Sweepstakes Launches New Self-Serve, Build Your Own Sweepstakes Product for Web, Social and Mobile

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SOURCE US Sweepstakes

Build branded launch-ready sweepstakes in minutes, less expensively, more efficiently and at a cost much less than a traditional sweepstakes

ROCHESTER, N.Y., May 7, 2014 /PRNewswire/ -- US Sweepstakes and Fulfillment Company, a leading national sweepstakes and interactive promotional marketing company, has launched a new low-cost Self-Serve Sweepstakes product that allows customers to build their own fully-branded sweepstakes online.

"Promotional sweeps, games and contests are now core to the marketing mix and are increasingly being utilized by companies to drive traffic to their Web sites and build their brands," said Barbara Laughton, President of US Sweepstakes.

"This new self-serve product brings the capability to do sweepstakes to more businesses, giving them a less expensive and highly efficient option at a cost that is much less than a traditional sweepstakes.

"What's different about this new step-by-step online sweepstakes builder is that it can easily and quickly produce launch-ready promotions, all at once for all three platforms, Web, Social and Mobile, and for one all-inclusive low price.

"And equally important to our clients," adds Laughton, "we provide the same secure data collection and account team review and support that come with being a third party sweepstakes administrator. Additional turn-key services are also available, beyond the basic build-your-own sweeps web tool, such as sweepstakes management, legal compliance and writing official rules."

US Sweepstakes has put a demo on its web site for people to try it out and see how it works. No technical expertise is needed. Online management, a month of hosting & support, and tracking and analytics are included. The one all-inclusive price also includes Mobile and is the same regardless of how many social fans or entries are made; an advantage over other competitors that price their Social apps relative to the number of fans on a company's page. The sweepstakes can run on Web, Social, or both (with Mobile always included); and it can run on multiple social site tabs and be moved into a company's web site with one click.

US Sweepstakes is one of the nation's longest-standing sweepstakes companies, having been in business for more than 30 years. It is a one-stop shop for some of the world's biggest brands, developing hundreds of sweepstakes, contests, and game promotions annually. It is also has been a leader in providing the most up-to-date legal and administration services and applications for social media.

"The new technologies we are utilizing for our clients," says Laughton, "are enabling brands to reach consumers when they are most likely to engage, more frequently, and in a more cost-effective way. With Self-Serve, the messaging is totally customized for the audience. That's why online sweepstakes, user-generated contests and instant-win games drive brand engagement, and can create definitive and measurable results."

US Sweepstakes also develops a wide range of interactive custom sweepstakes and contest promotions for Web, Social and Mobile - that allow clients to put the right incentive in front of the right audience, and get consumers to act.

US Sweepstakes and Fulfillment Co. ("US Sweeps"), is headquartered in Rochester, NY and also has an office in Naples, Florida. The national promotional marketing firm (an enterprise of parent company Laughton Marketing Communications, Inc.) is a leading sweepstakes and interactive promotion company. The company offers unique interactive solutions and an in-depth knowledge of sweepstakes, contests, rebates and social media and mobile marketing laws, rules, and regulations, from start to finish. Products and services offered include sweepstakes and contest administration, build-your-own sweepstakes, rules writing, legal consulting, online creative design and development, programming and hosting, mobile marketing, prize procurement and fulfillment, loyalty programs, and rebate management.

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