GKIC 2012 Marketer of the Year Walter Bergeron Helps Fellow Blue Collar Entrepreneurs Transform Their Businesses - CW15 - OMAHA

GKIC 2012 Marketer of the Year Walter Bergeron Helps Fellow Blue Collar Entrepreneurs Transform Their Businesses

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SOURCE Walter Bergeron

Former Owner of Power Control Services Inc. and Best Selling Author of "The Million Dollar Total Business Transformation" Made an Additional $1.1 Million+ In Only 90 Days

LAFAYETTE, La., May 7, 2014 /PRNewswire/ -- By 2010, 14 years into running his company Power Control Services, Inc., Walter Bergeron was, by all accounts, living the dream of every American entrepreneur.

After six years serving in the Navy as an electronic tech operating nuclear reactors while stationed aboard the USS Carl Vinson, he had launched his industrial repair business out of a small shed in the middle of the sugarcane fields of his hometown of Lafayette, Louisiana. Employing standard sales techniques, from cold calling and door to door sales to displays at trade shows and what he calls "guerilla marketing," Bergeron and his growing staff provided an invaluable service for numerous companies (including GM and Tyson Foods), repairing control circuit boards in the automation equipment that ran manufacturing plants.

Bergeron oversaw growth of about 20 percent per year for his first ten years and also purchased and sold businesses in other industries connected to his interests, like scuba diving and video services. 

And then in 2010, Bergeron found out that his lone outside sales rep was being recruited by a competitor. Realizing that if he lost that person he would have no immediate way to generate additional clients, he scared himself into taking massive action – which turned a successful business that was humming right along into juggernaut that in a few years would sell for a cool eight figures.

Within months of hooking up with Glazer Kennedy Insiders Circle (GKIC), the nation's Leading Provider of Information and Training for Entrepreneurs, Bergeron's company exploded exponentially and became a multi-million dollar business. It didn't happen overnight, but pretty close to it. His 2012 bestselling book "The Million Dollar Total Business Transformation" is a fascinating, unabridged chronicle of what he did in only 90 days to win the 2012 annual GKIC Marketer of the Year Competition and make an additional $1,120,197.77 for his business.

It had taken Power Control Services about a decade and a half to get to a seven figure level – and by the end of 2010 it had doubled to about $2 million; by the end of 2011, over $4 million; and by the end of 2012, when he sold it, it had exploded further to almost $7 million. During this time of rapid expansion, Bergeron grew the company to 40 employees with service and sales locations in six states, including Georgia, Texas, Ohio, Pennsylvania and Colorado.

In Bergeron's compelling GKIC Marketer of the Year presentation (available on YouTube at https://www.youtube.com/watch?v=P1y_mrWomN8) the Louisiana native brings his innate Southern charm to a discussion about his breakthrough understanding that he had four different kinds of clients each worth different amounts to his company – and his subsequent realization that a one size fits all marketing message would no longer be effective.

"I learned from GKIC's 'unfair advantage system' that there are multiple types of marketing, and that direct marketing comes in three parts-the message, the market and the media," says Bergeron.

Bergeron's resounding success story has now taken him to the next phase of his career, in which he is helping other entrepreneurs achieve the kind of success he found and they still dream of.

In January 2014, he launched an online training system (that includes physical products, including DVDs, videos, books and manuals) around a unique concept he calls the Industrial Business Transformation to help business owners across the country. He specializes in blue-collar industrial entrepreneurs – much like he is – and currently has 600 clients nationwide who have advanced purchased the system.

When he sold his company, he wrote everything down to create a documented, trademarked process manual on how he conducted his own business that any company can apply and duplicate. He is now taking clients through his journey, showing them how to build their businesses organically and create similar systemization processes.

The comprehensive process outlined in these Blueprints include how to achieve exponential growth in business, how to diversify by purchasing other companies while still owning your primary one, and – the Holy Grail – how to increase the value of a company so that it can be sold, as his was, for $10 million or more.

Read more at http://walterbergeron.com/about-walter/

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