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ATLANTA, May 7, 2014 /PRNewswire/ -- Next3D®, a pioneer and leader in stereoscopic video compression and transmission solutions, announced today deployment of its proprietary NextStream360™ system to capture sports, concerts, films, and other experiences for broadcast in virtual reality displays. The company has been testing its technology with broadcasters and major sports organizations, including professional basketball, golf, and college football.
"Next3D's revolutionary technology has the power to truly connect viewers to sporting events as if they are THERE," said Jerry Steinberg, former SVP, Fox Sports Media Group. "Even better, actually, because viewers can move between different premium locations to 'virtually attend' the game."
"Our expectation is that a sizeable VR installed base will emerge when the Oculus Rift and Sony Morpheus ship, so we are positioning Next3D to be the leader in delivery of engaging audio-visual experiences," said David Cole, CEO and co-inventor of Next3D's products. "We've built and filed patents around key technologies for capturing, encoding, transmitting, and playing live 360-degree content."
"We have engaged major music artists, broadcasters, and world-class film and documentary producers," added Next3D co-founder D.J. Roller. "We're producing a pipeline of marquee content with broad appeal, in advance of head-mounted virtual reality displays coming to market later this year."
The NextStream360 platform enables live and on-demand content production and delivery of immersive stereoscopic video to virtual reality displays via internet, satellite, and mobile networks. Next3D's patent-pending technology is positioned to become the standard in 360-degree 3D video capture, compression, and distribution. The system provides a three-dimensional entertainment experience that precisely reproduces the scene where the camera is placed. "Simply put, it's like being there," explained Cole. "Everything is life-sized and the correct distance away from the viewer."
Next3D® is the leader in video capture and end-to-end delivery of wide-field-of-view, high-resolution, and stereoscopic content for virtual reality displays. NextStream360™, the company's premier proprietory technology, enables comprehensive production and broadcast of immersive UHD 3D video via internet, satellite, or mobile networks for the most life-like viewing experience possible.
Next3D was founded in 2009 by veterans in film, stereoscopic imaging technology, location-based entertainment, and software development, to meet an increasing demand for stereoscopic compression solutions. The company's technology has been proven in the most demanding live 3D broadcast applications. In early 2012, Next3D focused research and development on comprehensive virtual reality applications.
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