Ladbrokes goes live with SafeCharge payment technologies - CW15 - OMAHA

Ladbrokes goes live with SafeCharge payment technologies

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SOURCE SafeCharge International Group Limited

LONDON, May 12, 2014 /PRNewswire/ --

PCI  descoping  solution  provides  secure  credit  card  storage

SafeCharge International Group Limited ("SafeCharge"), (AIM: SCH), the international provider of payments services, risk management and IT solutions for online businesses and Ladbrokes plc, a leader in the global betting and gaming market, today announces that Ladbrokes has successfully deployed SafeCharge's suite of payment technologies including: one-click deposits, payment optimization and PCI compliance solution thereby enhancing users' online payment experience and user-data security.

     (Logo: http://photos.prnewswire.com/prnh/20140512/686268 )

Ladbrokes selected SafeCharge as a payment services partner in order to relieve it of the burden and costs of the significant regulatory requirements for storing card data whilst enabling repeat customers re-deposit from both online and mobile devices in a single click.

James Bunn, Digital Finance Director, Ladbrokes said: "Our collaboration with SafeCharge helps us to improve our customers' experience during the deposit journey with a significant relief to our regulation requirements cost and effort."

David Avgi, CEO, SafeCharge said: "We are pleased to partner with Ladbrokes to provide them with our suite of payment technologies and PCI descoping solution. Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates their trust in our superior technology and services.

"SafeCharge is committed to continuously advancing its technologies to meet the highest industry standards across our growing client base."


About  SafeCharge

SafeCharge International Group Limited is a global provider of payments service, risk management and IT solutions for online businesses. The Group has a diversified, blue chip client base and is a trusted payment partner for customers from various e-commerce verticals.  The Group has been Payment Card Industry Data Security Standard ("PCI-DSS") Level 1 certified since 2007 and is listed on the London Stock Exchange AIM market (symbol SCH). The Company's wholly owned subsidiary, SafeCharge Limited, is regulated as a Payment Institution by the Central Bank of Cyprus (CBC) under EU directive. The Company has operations in the UK, Cyprus, Bulgaria, Israel, Germany and Austria.

http://www.safecharge.com

About  Ladbrokes

The name Ladbrokes is synonymous with betting and gaming; the hallmark of a premier brand.  The Company, the origins of which date back to 1886, employs over 13,000 people in Britain and over 15,000 in total.  It is one of the world's leading betting and gaming enterprises.  Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops.  In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the internet, mobile and telephone.  Ladbrokes.com, the Company's online betting and gaming facility, attracts circa one million active clients.  Betting is offered via 13 tailored sites in nine different languages; supporting 17 currencies.  The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days a year.  Ladbrokes is focused on building its digital capabilities through a product and marketing agreement with Playtech to realise its vision of becoming a fully e-enabled international betting and gaming business.

For  more  information:

SafeCharge  International  Group  Limited

David Avgi, Chief Executive Officer

+44-(0)-20-3051-3031



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