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SOURCE Radio Flyer, Inc.
CHICAGO, May 19, 2014 /PRNewswire/ -- Radio Flyer, Inc., maker of the famous little red wagon and leading producer of wagons, tricycles and three-wheel scooters in the United States, announced "Mama Sit!" as the $10,000 winning submission in its Little Red Stories contest. The eight-month promotion sought to uncover personal stories and memories involving a Radio Flyer product. Entries from coast-to-coast poured in, sharing moments of joy, laughter, grass stains and outdoor play, but in the end it was the story of three-year-old Amare Dawit of Lawrence, Kansas that clinched the grand prize. A Radio Flyer representative visited the family at their home on Friday, May 16th to present them with their $10,000 grand prize. B-roll footage of the presentation is available.
Adopted from Ethiopia, Amare has an infectious smile that radiates happiness. Whether running around with his Radio Flyer trike or wagon, Amare is full of smiles and thoroughly enjoys his outdoor play adventures.
According to Amare's mom, Reesa Allee, who submitted the $10,000-winning story, the Radio Flyer wagon he received for his second birthday is the preferred method of transportation on the family's evening walks. One night shortly after bringing Amare home from Ethiopia, he patted the extra seat in the wagon and said, "Mama sit!" When Allee hopped in as instructed, Amare found it hilarious and erupted with laughter as his dad pulled the duo through the neighborhood.
"Radio Flyer is deeply rooted in family, outdoor, active play, and kids like Amare embody what we love about childhood," said Robert Pasin, Chief Wagon Officer at Radio Flyer and grandson of the company's founder. "With each product developed, we're aiming to create warm memories that last a lifetime. We're proud to present Amare and his family with the $10,000 Little Red Stories grand prize."
Radio Flyer will continue to invite families to share personal stories about how a Radio Flyer product has brought fun and joy into their lives or the life of a loved one. Fans can submit their Little Red Stories to the online gallery for a monthly chance to win a $300 gift card to RadioFlyer.com (see radioflyer.com for rules).
To check out "Mama Sit!" and view the rest of Radio Flyer's Little Red Stories gallery, please visit http://www.radioflyer.com/content/share/stories. To download b-roll from the $10,000 check presentation at the family's home in Lawrence, Kansas, please click: Little_Red_Stories.mov to view on YouTube click: https://www.youtube.com/watch?v=MI616InXtwg.
About Radio Flyer
Radio Flyer, Inc., maker of the famous little red wagon, is the leading producer of wagons, tricycles three-wheel scooters in the United States. Radio Flyer has more than 100 award-winning products available in 25 countries, including bicycles, scooters and a variety of ride-ons. Since 1917, the privately-held, family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. Radio Flyer has received numerous awards, including "Best Places to Work in Chicago" by Crain's, "Top Small Workplaces" by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more information visit www.radioflyer.com.
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