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SOURCE Luna Vega
The Global Influence goes beyond inspiration, to mold small business owners into the next reigning #GlobalInfluencer
NEW YORK, May 20, 2014 /PRNewswire/ -- Luna Vega, digital marketing consultant, announces the launch of her new book The Global Influence (www.theglobalinfluence.com), which encourages small businesses to become #GlobalInfluencer brands. Available on Amazon and any bookstore near you for $14.99, The Global Influence shares key e-commerce insights for small business owners looking to break onto the global marketplace.
In 2012, global e-commerce sales soared past the $1 Trillion mark, and indicate no hints of stalling (EMarketer: E-commerce Sales Topped $1 Trillion for First Time in 2012). Most e-commerce businesses out there will fail within their first year in business. Even some larger retailers are not successful with their e-commerce stores (Entrepreneur: Struggling With Online Sales? So Are the Big Guys). But there is a new league of niched e-commerce startups and individuals such as ASOS, and Nastygal CEO, #Girlboss author Sophia Amoruso, who are blazing trails in the market place. With e-commerce generating huge profits, small business owners should clamor to get their piece of the online pie, yet not all business owners have the knowledge to do so successfully.
Luna Vega wrote her book The Global Influence for that very reason. She created a step-by-step guide for e-commerce novices, looking to create burgeoning businesses. The Global Influence was written over the course of a year Vega spent exploring fashion capitals around the world, pouring over case studies, and drawing in her experience into the digestible guide. Vega encourages her readers to think past their immediate communities, and equips them with the know-how to reach a global market. The Global Influence boasts substance with daily exercises, effective marketing tactics, and strategies, to reach and retain an international and loyal customer base.
"I'm constantly telling my clients, 'Do what you love and attract new clients from around the world!'" Vega said recently. "Online retail has changed consumer behavior forever. Consumers no longer buy locally. Instead, they research and support socially responsible brands. There are limitless opportunities in international markets. Through the power of digital marketing, small businesses can build trust and acquire a devoted international tribe of followers."
For more information, visit www.theglobalinfluence.com
About Luna Vega
Luna Vega is a digital marketing consultant focused on fueling the growth of brands internationally. She has over fifteen years of experience working across the globe in markets such as Paris, Berlin, Singapore and New York creating bespoke digital marketing plans for her clients. She has worked with agencies like Wieden+Kennedy, Sapient Nitro, and Young and Rubicam. Her expertise comes with uncovering cultural nuances, taking into account technical business needs and understanding key market challenges.
Luna Vega is able to deliver effective results for her clients because of the strategic journey she creates via her network of experts from her ethnographic researchers to software developers. She connects brands she works with up-to-date cultural, social and digital opportunities.
Media Contact: Nosarieme Garrick
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