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Power partnership signs multi-year agreement to enhance reimagined party and event site, creating custom media solutions that help branded product portfolios and retailers reach hosts and guests
LOS ANGELES, May 21, 2014 /PRNewswire/ -- Today Evite, the leading digital invitation and party/event planning service, along with Sandra Lee, editor-in-chief of the Sandra Lee Magazine, New York Times bestselling author and Emmy-winning host, announce a new, exclusive, multi-year partnership expanding Evite's current online services to create a one of a kind digital destination supporting all things party for hosts, guests, brands and retailers. Sandra Lee is one of the most recognizable representatives of simple solutions in all areas of lifestyle and across all multi-channel media platforms, including television, books, magazines, digital, licensing and events. Evite, the industry leader in all things party and events, powers more celebrations and drives more retail sales than any other online party planning service with over 900 million event records and 209 million invitations sent every year.
The partnership brings together the two most established industry leaders in celebration. As partners, they will expand Evite's current online services to create an all-encompassing custom content destination that provides solutions for party enthusiasts, advertisers and retailers. Every aspect of party and events will be included in this new partnership: planning, theming, invitations, menus, recipes, decor, gift giving, registries, shopping solutions, post–event mementos, thank-you's and more.
"This partnership between Evite and the Sandra Lee Magazine is a natural fit for our community of engaged party hosts and guests. A party is more than an invitation with food and drink; it's an entire experience, from the planning and decor to the shopping and the gifting," said Jennifer Dominiquini, chief marketing officer for Evite.
Through this collaboration, the Sandra Lee Magazine will create unique content and themes, along with exclusive invitation designs for every day, every holiday, each seasonal occasions and special events-these will be featured in the print and digital editions of the Sandra Lee Magazine and available on evite.com/sandralee. In addition, Lee will also provide video content and visual how-to's to help make parties even more aspirational, attainable and affordable. All will be featured on Evite's home page, supporting Evite Gatherings, Evite's editorial section, and anchoring the new Sandra Lee Magazine gallery.
Evite and Lee will offer unprecedented custom content, resources and advertising tools enabling product brands and retailers to extend their reach year-round to party hosts and guests including:
"Together, Evite and the Sandra Lee Magazine will offer an unparalleled party planning destination inspiring and helping people to create memories that will last a lifetime," said Sandra Lee.
To celebrate the partnership Evite and Sandra Lee have partnered with Valpak to reach 38 million households through the Great Party Giveaway where now through June 30, 2014, summer entertainers can enter to win a party worth $2,500 in supplies, food and more. To enter, visit: www.evite.com/ultimateparty
About Sandra Lee
Sandra Lee, multi-Emmy® winner and New York Times bestselling author of 27 lifestyle and cooking books, is an internationally-acclaimed expert in all things home and lifestyle. She is the editor in chief of Sandra Lee Magazine and the host of several highly rated culinary and entertaining programs on Food Network, HGTV, Cooking Channel and Great American Country: "Semi-Homemade Cooking with Sandra Lee", "Sandra's Money Saving Meals," "Sandra Lee Celebrates" and "Sandra's Restaurant Remakes."
With over 200 million invitations sent every year, Evite is the leading digital invitation and social event planning brand. Evite's easy-to-use invitation designs kick off more than 7 million parties and gatherings every year. With 24,000 invitations sent every hour, and party-planning tools that handle hundreds of millions of RSVPs annually, Evite is responsible for more celebrations than any other online brand. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA).
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