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SOURCE Robert Rosenthal
The business of ideas comes to life on the pages of refreshing new book giving comprehensive boost to veteran marketing professionals and entrepreneurs alike.
BOSTON, May 21, 2014 /PRNewswire/ -- OPTIMARKETING: Marketing Optimization to Electrify Your Business, by Robert Rosenthal, Founder and President of content marketing agency Contenteurs, is a practical guide for everyone from seasoned CMOs to solo entrepreneurs.
This soup-to-nuts resource details the secret and not-so-secret elements of great marketing. The book is a dynamic series of short essays telling the story of modern marketing, including the history, conventions, psychology, and cultures where great marketing can flourish.
"One idea can transform lives or change the world," says Rosenthal, discussing how not to lose sight of the biggest marketing variable of all: ideas.
OPTIMARKETING includes brief case examples to illustrate some of the author's finer points and, with the storytelling skill of a great marketer himself, Rosenthal leads readers on a journey to find how to optimize every major campaign element and produce the most effective marketing ever.
A great marketer, according to Rosenthal, understands the power of emotional ideas, the mental aspects of marketing, the importance of bold experimentation – and possesses the self-confidence to overcome roadblocks to creativity and implementation.
Some surprises for readers of OPTIMARKETING include discussions around cultural influences and the advantages smaller marketing organizations have over larger ones.
Optimarketing™ was coined and trademarked by Contenteurs, and grew out of a methodology that evolved over more than two decades from thousands of marketing tests that resulted in record-breaking campaigns for dozens of marketers.
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