VTech® Continues Streak Of Industry Recognition With Parents' Choice Foundation Honors - CW15 - OMAHA

VTech® Continues Streak Of Industry Recognition With Parents' Choice Foundation Honors

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SOURCE VTech

Three Developmental Learning Toys Receive Parents' Choice Awards for Educational and Play Value

CHICAGO, May 22, 2014 /PRNewswire/ -- VTech® (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced three of its products were recognized by the prestigious Parents' Choice Foundation, marking the latest accolades for the company by top toy and parenting organizations this year. The Parents' Choice Foundation is the nation's oldest nonprofit consumer guide to quality children's media.

Designed for infants and toddlers, the Light & Learn Moving Ball™ and Write & Learn Touch Tablet™ each received a Parents' Choice Approved Award for products that help children enjoy developing physical, emotional, social or academic skills. In addition, the Switch & Go Dinos® Turbo T-Rex Launcher was honored with a Parents' Choice Fun Stuff Award for products that are fun for kids and wallet friendly for parents.

"The Parents' Choice Awards are renowned for their history of excellence in evaluating toys and children's media," said William To, President, VTech Electronics North America.  "It is a pleasure to accept these awards, which further bolsters our heritage as a learning authority and industry leader in developmental learning toys."

"Our parent testers found the Write & Learn Touch Tablet to be a fun and inexpensive tablet-toy designed to teach language basics to preschoolers. The colorful chunky Light & Learn Moving Ball encourages babies to move, crawl and follow it around the room," said Claire Green, President of Parents' Choice Foundation. "The Write & Learn Tablet – in particular – survived several tug-of-war battles. Young testers gravitated to the kid-friendly design, games and activities. Gift givers will be pleased with the fun and value of the Switch & Go Dinos Turbo T-Rex Launcher and the versatility of the product line."

To date, VTech's products have received a total of 17 awards from toy and parenting testing programs this year.

VTech works closely with a panel of children's learning specialists on the development of its infant and preschool learning products.  Each one of the Expert Panel members specializes in developmental or educational fields for children from birth through 9 years of age. VTech and the Expert Panel collaborate to ensure their products and content deliver the best learning experience possible for every child at every stage of development.

Each child grows at a different pace mentally, emotionally and physically, and has different needs as they grow through various life stages. Insight from these developmental and education experts allows VTech to provide parents with guidelines and recommendations to help them make informed choices. VTech delivers an expansive selection of toys that are appropriate for their child's particular age and stage and to accompany them as they continue to grow and reach new developmental milestones. These recommendations have been compiled into a Milestones guide, which can be found at www.vtechkids.com/milestones.

VTech's Parents' Choice award recipients include:

Light & Move Learning Ball: Get little ones moving with the Light & Move Learning Ball. Equipped with a sensor, the ball wobbles and rolls on its own to encourage crawling and develop gross motor skills. The educational ball also helps develop fine motor skills as baby presses, twists and spins the animal keys to discover shapes, numbers, animals and animal sounds. The spinning bird and flashing light attract attention while two sing-along songs and 15 melodies provide auditory stimulation. (MSRP: $12.99, ages 6-36 months)

Write & Learn Touch Tablet:  This electronic drawing tablet offers a progressive approach to early writing skills as a child traces lines, shapes, objects, letters and numbers on the drawing screen. Playful sounds and animations bring letters to life while children practice early writing skills through six learning activities and 19 animated stories that build language skills and encourage them to draw. Kids can play a fun hide and seek game to explore letters and numbers with a variety of animals or be creative with Free Draw and draw anything they wish like a true artist! (MSRP: $19.99, ages 3-6)

Switch & Go Dinos Turbo T-Rex Launcher: Rip and roar with the Switch & Go Dinos Turbo T-Rex Launcher. The T-Rex Launcher includes one electronic Switch & Go Dinos Turbo T-Rex that easily transforms from a dino to race car in a few easy steps. Use the launcher to turbo charge the dino or race car, then blast it from the mouth of the T-Rex. The faster kids charge, the farther it goes! At top speeds, the T-Rex races more than 20 feet! The launcher works with other Switch & Go Dinos Turbo dinosaurs (each sold separately). (MSRP: $14.99, ages 3-8)

For more information about the complete VTech product range, please visit www.vtechkids.com.

About VTech®
VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab® 3S Wi-Fi Learning Tablet, one of the first children's learning-based tablets with Wi-Fi, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge™, VTech's comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the US and Western Europe.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About Parents' Choice Foundation
The Parents' Choice Foundation is the nation's oldest nonprofit program created to recognize quality children's media.

Best known for the Parents' Choice Awards® program, the Parents' Choice Award Seals are the Foundation's internationally recognized and respected icons of quality. The Parents' Choice Awards are designed to help parents and caregivers make informed decisions about which new products are right for their children. The Parents' Choice Awards program honors the best material for children: books, toys, music and storytelling, magazines, mobile apps, software, videogames, television and websites.

Parents' Choice Foundation's panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, identify the very best products for children of different ages and backgrounds, and of varied skill and interest levels. Products are evaluated based on design and function, the educational value, long-term play value, and the benefits to a child's social and emotional growth and well being.

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