X-ACTO® Introduces New Basic Knife Set in Response to Customer Demand - CW15 - OMAHA

X-ACTO® Introduces New Basic Knife Set in Response to Customer Demand

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SOURCE X-ACTO

New Compression Molded Case Reshapes How Artists and Crafters Carry and Store Their Tools

COLUMBUS, Ohio, June 2, 2014 /PRNewswire/ -- Reinforcing its commitment to innovation and improving product performance, X-ACTO® has introduced a new Basic Knife Set housed in a sleek premium soft compression case. The reshaped popular knife set is a response to customer feedback, and sets a new standard for design and convenience.

"We worked with multiple groups of X-ACTO power users and identified a demand for a more portable and sleek way for our customers to carry and store the tools they use daily," said Matt Zuby, associate product manager for X-ACTO. "Generations of artists, crafters and other makers have trusted X-ACTO for precision and durability. We will continue to earn that trust through innovation in response to customer needs."

The new Basic Knife Set's premium compression molded case replaces the traditional wooden chest and features a sleek, modern design that makes the set easier to carry and store. Magnetic slots securely store the blades. Lightweight and easily portable, the set includes X-ACTO's most popular knives for precision trimming and cutting: #1 for lightweight materials, #2 for medium to heavy weight materials, #5 for heavy weight materials and #7, #10, #11, #16, #17, #2, #18, #19, #22 and #24 precision knife blades.

The new Basic Knife Set will be available nationwide beginning July 1, 2014. The suggested retail price is $29.99.

About X-ACTO®
For nearly a century, X-ACTO® has been producing high-quality precision tools needed to pursue creative livelihoods, indulge passions and bring projects, creations and memories to life. Headquartered in Columbus, Ohio, X-ACTO offers popular cutting tools, such as its best-selling #1 Precision Hobby Knife, in addition to office supplies, featuring the largest product offering on the market of manual, battery and electric pencil sharpeners. For more information, visit www.xacto.com. Follow X-ACTO at www.facebook.com/XACTO and http://pinterest.com/xactotools.

X-ACTO(R) has introduced a new Basic Knife Set housed in a sleek premium soft compression case. The reshaped popular knife set is a response to customer feedback, and sets a new standard for design and convenience. Lightweight and easily portable, the set includes X-ACTO’s most popular knives for precision trimming and cutting. The new Basic Knife Set will be available nationwide beginning July 1, 2014. The suggested retail price is $29.99.

 

For more than 75 years, X-ACTO has delivered sharp, precise and quality tools that empower the creative community and professionals to achieve their very best. Today X-ACTO is part of the Elmer’s(R) family of brands.

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