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MONTREAL, June 3, 2014 /CNW Telbec/ - Set to be built in the Future Cultural Corridor of Griffintown, Canada, YOO Montreal designed by YOO inspired by Starck will soon become one of most sought-after addresses in the Province of Quebec. This luxury residential development, located at the corner of Ottawa and Young streets, will comprise more 96 apartments over 20 storeys, offering unrivalled views over downtown Montreal.
YOO Montreal will stand out for the splendour of its architecture and its harmonious integration of the history of this vibrant, creative, and historical neighbourhood.
Marking the first YOO project in Quebec province, the internationally renowned property design company is proud to have the opportunity to bring this project to fruition, in partnership with Maxime Lachance, President of Constructions Chapam.
Philippe Starck, Creative Director of YOO Inspired by Starck, said:
"Montreal is an extremely unique city. I don't believe there is anything like it anywhere else in the world. And Griffintown, in particular, is an extraordinary place, an area that is born and reborn. The colourful mosaic, cultural richness, and vibrancy of Montreal and its Griffintown district provide the ideal soil for the creation of the kind of fertile surprises that YOO specialises in - spaces and objects designed to open people's eyes, engage conversation and spark interaction."
John Hitchcox, YOO Co-founder and Chairman, said:
"Working with an innovative developer like Chapam, in the vibrant Future Cultural Corridor of Griffintown is the ideal fit for the first YOO inspired by Starck project in Montreal. We truly have created a new style of living the city has not seen before."
YOO Montreal promises a living experience that is beyond compare. Redefining the boundaries of property design, it will be home for those who live for beauty, history, design and contemporary art.
The development's pool, hot tubs, fireplace-adorned terraces, and state-of-the-art fitness centre are but a few of the amenities that will enchant those with an eye for innovation, and a desire to relax and be entertained. A restaurant, which will additionally offer room service to the building's occupants, will also be established at this address.
Griffintown's history is deeply reflected in YOO Montreal and the project forms part of the town's redevelopment. The area began as a residential neighbourhood in the 1800s and subsequently evolved into a thriving industrial community.
Maxime Lachance, President of Constructions Chapam, explains:
"In the past few years, Griffintown has been gradually transforming back into a residential area, but it has preserved traces of its industrial history. The materials chosen to create the YOO Montreal project will thus evoke the past, whilst being adapted to the present and designed for the long-term."
YOO inspired by Starck's design concept for YOO Montreal is based on the raw materiality of the architecture of the building, with use of concrete, timber and leather to represent mineral, vegetable and animal -the three kingdoms of nature. Creative use of reflection and reflective surfaces contrast against a rough, utilitarian backdrop; polished chromes and sparkling chandeliers are set against concrete flooring, end-grain cut timber patchwork and shuttered concrete surfaces.
Horse imagery and references feature throughout the scheme as homage to the Griffintown Stables, which lend a strong character to the surrounding area.
The freedom to choose your style
Yoo Montreal will offer residents a choice of three YOO Inspired by Starck design palettes for the apartments: Minimal, Nature, and Culture; offering a choice of fixtures and finishes to suit each buyer's preferences.
"I could say that within the passionate city of Montreal, we have created a passionate place for passionate people" - Philippe Starck, Creative Director of YOO Inspired by Starck.
SOURCE YOO Montreal
Video with caption: "YOO Montreal's residential project presented by Philippe Starck.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140603_C8083_VIDEO_EN_40999.mp4&posterurl=http://photos.newswire.ca/images/20140603_C8083_PHOTO_EN_40999.jpg&clientName=YOO%20Montreal&caption=YOO%20Montreal%27s%20residential%20project%20presented%20by%20Philippe%20Starck%2E&title=YOO%20MONTREAL%20%2D%20YOO%20Montreal%20by%20YOO%20Inspired%20by%20Starck%20launches&headline=YOO%20Montreal%20by%20YOO%20Inspired%20by%20Starck%20launches
Image with caption: "YOO Montreal by night (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40997.jpg
Image with caption: "YOO Montreal - Exterior dining salle (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40984.jpg
Image with caption: "YOO Montreal - outdoor pool (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40986.jpg
Image with caption: "YOO Montreal - exterior hot tubs (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40988.jpg
Image with caption: "YOO Montreal - Minimal style (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40990.jpg
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