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SOURCE Red Bull Media House
Increasing its relevance for readers and advertisers worldwide, the consumer men's magazine brings the print publication online to redbulletin.com
SANTA MONICA, Calif., Aug. 12, 2014 /PRNewswire/ -- Today The Red Bulletin, the global men's active lifestyle magazine with a global print circulation of more than two million and a US circulation of 600,000, is now also available online at redbulletin.com. By adding another relevant channel to meet the demands of today's audiences for premium content, the magazine further extends its reach and accessibility – and its global relevance for media buyers.
Through redbulletin.com's responsive design and optimized usability, readers can easily dive deep into a rich world of action, sport, music, culture and travel stories on every platform, mobile device, tablet and big screen, in a format thoughtfully designed for the best user experience. Articles from the print edition, such as the cover story of Robert Rodriguez and his Sin City: A Dame To Kill For film, captivate the reader with gripping stories, and the new digital experience provides visual storytelling and extra content that takes a reader even deeper into the stories with behind-the-scenes videos, exclusive images and insightful bonus text. The redbulletin.com translates the print magazine into visually appealing multimedia online content – including large photos over the entire screen, parallax scrolling, social network sharability and moving images.
"With strong appeal to men who enjoy an engaged and active lifestyle – and everyone who's passionate about action, sports, fun and entertainment – The Red Bulletin is the place to go for inspiring content that surprises with unexpected perspectives on topics that matter to our readers," said Wolfgang Winter, General Manager Red Bull Media House Publishing based in Vienna, Austria. "The launch of redbulletin.com in the US not only allows us to expand reader accessibility to a full range of platforms worldwide, it also offers partners new possibilities for their advertising campaigns – from native ad units to a fully-integrated package of social, print, mobile and online channels."
The Red Bulletin and redbulletin.com are published by global media company Red Bull Media House in five languages – English, German, Spanish, Portuguese and French – with five international editions and 12 localized country versions. For media kit and more information, visit http://b2b.redbulletin.com.
About Red Bull Media House
A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. www.redbullmediahouse.com.
The company's centralized media hub, the Red Bull Content Pool, provides access to high-resolution imagery and HD moving images for editorial use, as well as licensable content in the Premium section. www.redbullcontentpool.com
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