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PORTLAND, Ore., Aug. 13, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV contract with Willow TV, the leader in live cricket broadcasts across North America.
Willow TV will use Rentrak's industry-leading TV ratings currency to gain insights about audience viewing patterns and for posting advertising campaigns.
"Rentrak's granular measurement allows us to provide stable and predictable measurement to meet our advertising commitments," said Sagnik Roy, Willow TV's vice president of sales and marketing.
"Cricket is an international sport, which is gaining popularity in the U.S. and we are proud to be Willow TV's measurement source to value its growing audience base," says Chris Wilson, Rentrak's president of national television.
Rentrak's television ratings service is the only fully-integrated system of nationwide, detailed satellite, telco and cable TV viewing information from more than 29 million TVs, as well as Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the U.S. population.
About Willow TV
Willow is the premier broadcaster of cricket in the United States and Canada. Willow produces and distributes 24x7 high definition television and digital video channels dedicated to cricket. Willow is the official broadcaster of the home international cricket matches from India, Australia, South Africa, the West Indies, Sri Lanka, Zimbabwe, Pakistan, Bangladesh and others. Willow's satellite, cable and IPTV affiliates are major television providers in the United States including DISH Network, DIRECTV, Cablevision, Comcast, Time Warner Cable, Verizon FIOS, Charter Communications, Bright House Networks and Cox. For more information, please visit www.willow.tv
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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