J.W. Pepper & Son Promotes Celena McAfee to Manager of Fundraising - CW15 - OMAHA

J.W. Pepper & Son Promotes Celena McAfee to Manager of Fundraising

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SOURCE J.W. Pepper & Son, Inc.

EXTON, Pa., Aug. 20, 2014 /PRNewswire/ -- J.W. Pepper & Son, Inc®. (JWP) recently promoted Celena McAfee to Manager of Fundraising Operations for Pepper Fundraising®, the latest step in a strategy to launch new products and services based on existing strengths. As Manager of Fundraising, McAfee manages operations and has been responsible for the successful launch of the new division, now headed into its fourth season. In this role she also oversees marketing, PR, customer service and program management for the division. "We are excited to have such a capable and creative thinker to lead this division, and our clients, many of whom have worked with Celena in the past, are even more excited for her," said Kathy Fernandes, CMO at Pepper.

McAfee was instrumental in developing the outline for the Pepper Fundraising concept. McAfee has been with the firm for over 20 years and is a second-generation employee, continuing tradition at this family business. "Pepper has been a family business since the beginning," says Glenn Burtch, President and CEO of J.W. Pepper, "First, with the Pepper family from it's founding in 1876 until 1941, and then with the Burtch family to this day. Those family values based on respect for both our customers and our employees remain a central part of our company culture."

Ms. McAfee holds a M.S. in Business Management from Gwynedd-Mercy College and a B.S. in Industrial Design from The University of the Arts.


Founded in 1876, J.W. Pepper & Son, Inc. is the largest sheet music retailer in the United States. It offers choral, band, orchestra, church, classroom, instrumental, piano, and vocal music to directors, teachers, and other professional musicians. Pepper also provides music for state contests and music festivals, as well as music accessories and various music software products. In addition, it offers music library services via new music subscriptions. Pepper also provides products and services through its stores and online.

In 2012, Pepper launched a fundraising division, Pepper Fundraising, to assist customers in school, church, and community groups in raising money to meet their goals. A long supporter of music programs, Pepper saw an opportunity to support organizations who would benefit from reduced effort in administering a fundraiser, be they musical groups, sports teams, or any group looking to raise money.


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