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SOURCE B&O PLAY
DEERFIELD, Ill. and COPENHAGEN, Denmark, Aug. 21, 2014 /PRNewswire/ -- B&O PLAY, of Bang & Olufsen, announces the North American release of a sleek accessory collection exclusively designed by UK-based Hard Graft. The Hard Graft accessory line-up presents a bespoke collection of three different cases to protect B&O PLAY's award-winning, stylish over-ear headphones BeoPlay H6, sleek and lightweight Form 2i headphones, and state-of-the-art, robust earphone BeoPlay H3. The collaboration is a natural extension of both brands' competencies in innovative design, superior craftsmanship, high quality materials and user-convenience.
B&O PLAY was launched in 2012, yet is firmly grounded in the 89 year history of Bang & Olufsen, as it interprets and applies the same core values to a new type of contemporary, portable product that easily integrates into daily life and delivers high-quality experiences. "As B&O PLAY attracts a design-conscious end-user who seeks best-in-class technology and intuitive operation, we feel the stylish, luxurious finish of the Hard Graft line-up mirrors our brand values and perfectly complements our headphone and earphone collection," states Henrik Taudorf Lorensen, Executive Vice President of B&O PLAY.
Since its inception in 2007, Hard Graft has been making fine leather and felt goods of the utmost quality with a great attention to detail and a sharp eye for multi-functionality and usability. "We love to take a beautifully designed object, involve some leather and wool and turn this precious product into something more by adding extra functionality and a cheeky personality to the product that it protects," states James Teal, Founder of Hard Graft.
A PERFECT MATCH
This week the Hard Graft accessory collection will be offered to North American consumers on BeoPlay.com online shop, www.beoplay.com/hardgraft, and will feature three different carrying and storage solutions for your most treasured headphones. Offerings include the below:
MSRP for the Hard Graft accessory collection ranges from $49 for the Hard Graft Pinch Heritage case, $64 for Hard Graft Point Heritage, and $199 for the Hard Graft Peak Heritage or Black edition. *Beginning August 21, 2014 special bundle packages are available on BeoPlay.com when purchasing select B&O PLAY headphones and its matching Hard Graft accessory.
ABOUT B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.
The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.
The stylish designs, the carefully selected materials and the best-in-class technology inside the products are all combined to fulfill one single ambition and purpose of being: To give people magical experiences based on the B&O PLAY passion.
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