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TORRANCE, Calif., Aug. 25, 2014 /PRNewswire/ -- Sanrio, the global lifestyle brand best known for beloved pop icon Hello Kitty, has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty's 40th Anniversary and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art), Downtown Los Angeles October 30 – November 2. This milestone event will place Hello Kitty fans at the center of the ultimate interactive experience, inviting them to immerse themselves in a never-before-seen environment where the world of Hello Kitty is celebrated, explored and experienced. Tickets for the highly anticipated Hello Kitty Con 2014 are available to purchase now at http://www.sanrio.com/hellokittycon-tickets/.
Designed for enthusiasts from around the world to come together and celebrate all things Hello Kitty, Hello Kitty Con 2014 will present a full lineup of activations ranging from integrated workshops, lectures and panel discussions; special appearances and signings with Hello Kitty head designer from Tokyo Yuko Yamaguchi and more special guests from Japan; to interactive art installations and daily artist signings; the Hello Kitty Friendship Station Pop-up Shop offering convention exclusives; the Hello Kitty Super Supermarket featuring a curated selection of vendors offering products and experiences available only at the convention; a Hello Kitty retrospective and vintage shop selling rare collectibles from the past; product and collaboration previews; a tattoo shop; photo opportunities, and much more. Hello Kitty will be on hand for special appearances and to hug fans as part of her global Share a Hug with Hello Kitty! campaign throughout the four day extravaganza. The Hello Kitty Con ticket also includes free same-day admission ($20 value) to Hello! Exploring the Supercute World of Hello Kitty, the Hello Kitty exhibition at the Japanese American National Museum, as well as many more free activities and goodies.
"Hello Kitty Con 2014 is a testament to Hello Kitty's remarkable ability to connect with people of all ages and backgrounds in many ways, on many levels," said Janet Hsu, President and COO of Sanrio, Inc. "It is a celebration of community and a labor of love for Sanrio, and we are thrilled to share this experience with fans."
Celebrating more than 15 years of partnership, Target is teaming up with Sanrio to offer fun, interactive and immersive activations at Hello Kitty Con 2014. To kick-off the convention, Target will co-host the VIP preview event on October 29, where attendees can take photos with Bullseye and have exclusive access to game stations and prizes. Passionate Hello Kitty fans can visit "Hello Kitty & Bullseye Adventures presented by Target" during the convention to experience a visual and physical narrative that follows Hello Kitty and Bullseye through a series of fun activation areas.
Sanrio and Target will offer limited-edition, co-branded product available only at the convention. A further offering of exclusive Hello Kitty 40th Anniversary product – from apparel and cosmetics, to accessories and toys – will be available beginning September 14 at Target stores nationwide and at Target.com.
Hello Kitty Con 2014 will also offer fans the following:
Hello Kitty Con 2014 will run concurrently with Hello! Exploring the Supercute World of Hello Kitty, the first ever Hello Kitty museum exhibition in North America, taking place across the street at the Japanese American National Museum (JANM) from October 11 through April 2015. Hello Kitty Con ticket holders will have access to the museum exhibition, where they can explore a retrospective of rare and unique pieces from Sanrio's archives and an art exhibit featuring 40 mixed-media works by contemporary artists, throughout the duration of Hello Kitty Con.
Tickets for Hello Kitty Con 2014 are available for purchase now on Sanrio.com (http://www.sanrio.com/hellokittycon-tickets/). Further details and updates on Hello Kitty's 40th Anniversary celebration can be found at http://www.sanrio.com/hellokitty40th/, where fans can visit throughout the year to stay connected and informed about Hello Kitty Con 2014, Hello! Exploring the Supercute World of Hello Kitty at JANM, exclusive products and more.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 40th Anniversary this year. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.
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