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Company to Double-Down on Strategy to Create Powerful Platform to Connect Music Fans, Artists, Promoters and Brands
NEW YORK, Sept. 3, 2014 /PRNewswire/ -- As enthusiasm for music continues to grow online and on social networks as evidenced by the fast adoption of the Bandsintown concert discovery applications, Cellfish Media, a mobile and social application publisher, announced it has rebranded to become Bandsintown Group. The move reflects the Company's strategy over the last three years to strengthen its position in the live music and entertainment industries and better reflects its mission to enrich people's lives by connecting fans with artists they love - before, during and after the event.
Bandsintown Group has already established clear leadership positions on mobile and social platforms in the U.S. and creates one of the most powerful solutions for brands and promoters to reach music fans around the world on a scalable basis.
It will be headed by its founders, CEO Fabrice Sergent and President and COO Julien Mitelberg in New York, and the team will continue to operate from its offices in San Diego, Montreal and Manhasset.
"Live music is one of the last tribal experiences at a time when everything is going digital," said Sergent. "People are increasingly looking to connect and share in the real world, taking online experiences offline. Bandsintown facilitates concert and artist discovery and encourages people to go to more shows, more often."
Bandsintown Group is the publisher of the acclaimed Bandsintown applications for music fans on iOS, Android, Kindle Fire, Facebook and the web; Bandsintown Manager helps touring artists display and post their tour dates and information across the web and on social networks; Bandsintown for Promoters enables brand advertisers and promoters to reach concert-goers in key markets, and Bandsintown Amplified, formerly known as ToneMedia, is the ad platform built on music data the Company acquired in 2013 to help brands connect with consumers using music as a passion point.
For Julien Mitelberg, Bandsintown President and COO, "This move brings all of our resources together to focus on one purpose: improving the concert-going experience for millions of fans around the world and helps thousands of artists of all genres and sizes to better connect with their core audience."
To learn more, visit corp.bandsintown.com.
Bandsintown is a digital media company powered by music. With over 12 million registered concert-goers, a global audience of 120 million music fans and over 230K touring artists connected to the Bandsintown community, we are the premiere destination where artists and fans connect. To learn what we do for fans, click here. For artists, click here. For promoters, click here, and for brands, click here.
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